TRUTH takes the ‘sham’ and ‘poo’ out of haircare —no sulfates, no silicones, only pure organic herbs & botanicals.

Meet the shampoo that tells the truth about clean.
TRUTH is a low-sudsing, plant-based formula made without harsh surfactants, synthetic foaming agents, or artificial fragrance. Instead of stripping your scalp, it works with your body’s natural oils to restore balance and health.

You may notice less lather at first — and that’s by design. TRUTH's “no sham, no poo” cleansing method encourages your scalp to rebalance its pH and oil production naturally. After 3–4 washes, most people find they can go 3–5 days between washes, with hair that feels softer, cleaner, and lighter.

Why You’ll Love It

🌿 Low-lather, gentle cleanse — removes buildup without drying or irritating the scalp.

⚖️ Restores natural balance — supports healthy oil production and pH equilibrium.

⏳ Longer between washes — as your scalp adjusts, expect fresher hair for 3–5 days.

💧 Nourishes, strengthens, softens — cleans while protecting hair’s natural moisture barrier.

🌎 Pure, eco-conscious formulation — 100% plant-based, toxin-free, biodegradable, and crafted in Canada.

• Ingredients
• Description
• FAQ

• Aqua (Water) • Helianthus Annuus (Organic Sunflower) Oil • Prunus Amygdalus Dulcis (Organic Sweet Almond) Oil • Equisetum Arvense (Organic Horsetail Herb) Extract • Arctium Lappa (Organic Burdock) Root Extract • Rosa Rubiginosa (Organic Rosehip) Extract • Anthemis Nobilis (Organic Chamomile) Flower Extract • Lavandula Angustifolia (Organic Lavender) Extract • Tagetes Erecta (Organic Marigold) Flower Extract • Vitis Vinifera (Organic Grape Skin) Extract • Rosmarinus Officinalis (Organic Rosemary) Extract • Persea Gratissima (Certified Biodynamic Avocado) Oil • Macadamia Ternifolia (Certified Biodynamic Macadamia) Seed Oil • Ceratonia Siliqua (Carob/Locust Bean) Gum • Urtica Dioica (Organic Nettle) Leaf Extract • Panax Ginseng (Organic Korean Ginseng) Root Extract • Calendula Officinalis (Organic Calendula) Extract • Camellia Oleifera (Organic White Camellia) Extract • Olea Europaea (Organic Olive) Oil • Decyl Glucoside (from Potato/Coconut) • Theobroma Cacao (Cocoa) Seed Butter • Glycerin (Organic, Vegetable) • Cannabis Sativa (Organic Hemp) Seed Oil • Panthenol (Vitamin B5) • Cyamopsis Tetragonolobus (Organic Guar) Gum • Avena Sativa (Oatmeal) Protein • Citrus Aurantium Dulcis (Orange) Extract (Vitamin C) • Citrus Grandis (Organic Grapefruit) Peel Oil • Citrus Aurantium Bergamia (Organic Bergamot) Oil • Cananga Odorata (Organic Ylang Ylang) Oil • Olea Europaea (Olive) Leaf Extract • Trifolium Pratense (Red Clover) Flower Extract • Vaccinium Angustifolium (Blueberry) Leaf Extract • Hippophae Rhamnoides (Sea Buckthorn) Extract • Limonene • Linalool • Geraniol • Farnesol • Citral

• Directions: Apply to wet hair and gently massage into the scalp. Rinse well and repeat — you’ll notice more lather during the second wash, signaling that your hair is truly clean. Follow with TRUTH Conditioner for balanced, silky results.

  When switching to our 100% natural and botanical shampoo and conditioner, your hair may undergo an adjustment period for the first few washes until any residual chemical build up has been washed away. Your scalp's oil production will also regulate during this time.

  As your scalp adjusts, most customers report fresher hair for 3–5 days.

• Leaves hair nourished, soft and shiny, without residue or build-up.

   

  With happy & mood-boosting essential oils of Grapefruit, Bergamot & Ylang-Ylang. Gentle, pH-balanced and 100% plant-based.

  Made with only the finest Certified Organic and Biodynamic Ingredients. Organic Chamomile, Calendula Marigold, Biodynamic Avocado Oil and Organic Panax Ginseng combine to bring healthy balance to your scalp, major SHINE and soft ‘touch-ability’ to your hair. 

  A scalp-balancing shampoo, suitable for everyday use on all hair types and colour-treated hair.

  Free of sulfates, parabens, phthalates, petrochemicals, palm, artificial fragrance and toxic preservatives. Vegan and cruelty-free. 🌱